The demographic trend varies from website to website. Some websites are conformed to a specific group of people having a common interest, age-group or profession, whereas others feature something that the entire population could get used to. Most big E-Commerce websites such as Amazon (selling merchandise in several categories and adding up to thousands of products) are hitting an undocked audience . On the contrary, web pages such as Github are made purely for the IT crowd. Let’s look at some basic elements that make or break the stature of a Website:

Website design and layout

The saying goes that ‘Everything that Glitters is not Gold’ yet, unfortunately this does not apply here. It is human tendency to be attracted towards objects that are aesthetic or pleasing to the eye. Therefore, visuals play a huge role in making your website likable or eye catching. The layout shall be organized and the text must be readable. A balance has to be achieved – make your website colorful to the extent that it does not look like a box of crayons. Similarly text shouldn’t be too big, too bright or showcase too many contrasting font styles. Websites for kids can be an exception, where one may use a neon or dazzling color scheme.

Surveys suggest that 80% of humans that are not impressed by the first look of a website are likely to abandon it and never visit again. Although the written content of a website might be impeccable, if there are no pictures, animation etc. the viewer might not stay long enough to read it. Suppose you are looking up a recipe for chocolate cake; what is the first thing you’ll be expecting to see? Obviously, you will prefer the website featuring the recipe alongside a picture of the most scrumptious looking cake.

Same is the case with web stores, but preferences may slightly differ from object to object. For example, someone shopping for clothes or shoes will be interested in photos rather than a person buying a cellphone, who will pay more attention to the specs and details. In any case, both a visual and literary representation are the key to selling your product. Even when buying a shirt or a pair of sneakers, one will require to know details like material, size and price etc.

Websites that are designed to promote certain businesses and gain clients require a more sophisticated and conservative structure. In such a case, an interactive intro at the home page can do wonders for business. For instance, a web/app developing company can feature a brief video clip showcasing their working environment, employees and maybe a few projects. This is a great way to advertise and sell your brand. You can make the video fun by adding random workplace shots accompanied by some catchy background music. Website intros with real people in motion is one of the most effective tricks to build up an audience. If people like the visuals, they will definitely check out the rest of the content.

Bloggers and writers too need pictures or embedded video links in order to spice up their content and engage the reader. Some topics are not associated with any candid visuals, and that’s where random but relevant stock photos do the trick. When reading any article online, it’s natural to first notice the cover photo. It’s just more appealing to look at, rather than plain text ; pictures in between tell a story and enhance the overall context.

Other design and layout issues include disorientated, overlapping or clustered content, which must be avoided at all costs.

Ad Placement

A lot of websites feature ads because the people who run them partially or completely depend on them for generation of income. Although majority of viewers understand the importance of ad placement and don’t mind them in exchange for the free content they are getting, too much could go against your interests. Too many pop ups and advertisements may become a nuisance and visitors might not find them bearable. There are hundreds of websites offering similar content and people will choose the ones with the least amount of annoyance that emerges in the form of ads. Therefore, in order to stay in the running, make sure not to get on their nerves.

Website Efficiency and broken links

If your website takes too much time to launch and the content (especially images etc.) load too slowly, more than 50% won’t wait long enough, because patience is scarce. If your website’s user interface is quick and convenient, higher the chances of customers returning.

Broken links are links to web pages that no longer work and may show messages like “this web-page does no longer exist” or “this website cannot be reached”. This problem is quite mainstream and may occur over time without reason. Therefore, you are supposed to check the working all your site’s pages routinely to escape the wrath of viewers/customers/clients etc.

Applying Hick’s Law

What is the Hick’s Law? This can be defined as the time a person takes to make a decision when faced by a number of choices. Logarithmic-ally speaking, the greater the number of choices, the longer will be the reaction time. Users with an average or low IQ are likely to fall into a state to confusion when given too many choices to select from. For example, when going for ice-cream, it is easier to choose between 5-7 flavors. However, if there are about 50 flavors available, it is natural to stress over selecting the best one.

This is a fundamental subject for E-Commerce websites, where customers should initially be able to see a limited set of options under a category. Make sure to highlight the important products and partially conceal the rest; customers with a higher IQ or those that prefer prevalent options will be able to find them.

Genuine and Quality Content

Over-selling your products or providing misleading/exaggerating descriptions may initially captivate your customer/viewer, but later on your lies will be caught and tables will turn. It is best to be true to your product and provide reliable information to win the trust of people – this is the key to attaining regular clients.

Informational websites are expected to enlighten the population will inspiring and authentic literature. Websites that follow these basic rules are the ones that readers will bookmark for future. The rest who focus on spreading rumors or creating false hype are comparatively short-lived and despised.

The authors providing literary material for any database must be well-versed in the language they use for writing. Common off-putting factors include grammar mistakes, misspelling, repetition of words and a machine-like tone. Articles that connect with the readers on a personal level are largely preferred.

Encouraging Feedback & Comments

Allow your customers/viewers to leave their feedback or comments on your web pages by integrating a third-party like Facebook or Disqus. This way if someone likes your content, they will share it and become a source of generating traffic. On contrast, if your a receive a negative response, you could take it as constructive criticism and use it as a ground for improvement in future.

Replying to your customers’ feedback is another way of creating a positive impact. Everyone likes to be listened to and an amiable acknowledgment can make their day.

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